Tourism Development Strategy in Desert and Salty Desert Areas Case study (Town of khour and Biyabanak)
2012
Abolhassani, Farahnaz | Kiani, Sedigheh | Mousavi, Mirnajaf
In order to improve the performance of tourism development in a desert town like khour and Byabanak according to its potential, using appropriate strategies would be increasingly necessary. In this paper, after finding the strengths and weakness, opportunities and threats, besides analyzing the views of tourism experts, with using SWOT technique, the appropriate strategies are offered for optimal utilization .The results obtained from quantitative strategic planning show that strategy SO1, is the best strategy, and ST2and SO5 are respectively the second and the third. Finally after declaring the strategies, some suggestions have been presented to promote tourism qualitatively and quantitatively. Then By tourism development in this town we can acquire to Socio- economical development in this region.
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