Effect of marketing mix variables on packed brown rice purchasing behavior of consumers in the Bangkok metropolitan region | ผลของปัจจัยส่วนประสมทางการตลาดต่อพฤติกรรมการซื้อข้าวกล้องบรรจุถุงของผู้บริโภคในกรุงเทพมหานครและปริมณฑล
2015
Apintanapong, M.(University of the Thai Chamber of Commerce, Bangkok (Thailand). School of Science and Technology. Department of Food Business Management) | Chansiriwiriyakul, A.(University of the Thai Chamber of Commerce, Bangkok (Thailand). School of Science and Technology. Department of Food Business Management)
AGROVOC关键词
书目信息
Agricultural Science Journal
ISSN
0125-0369 | 0125-0507
页码
573-576
其它主题
Price; Marketing mix; Purchasing decision process; Distribution channel; Packed brown rice; Place; Consumer behavior; Purchasing behavior; Buying behavior
语言
泰国
注释
Summaries (En, Th)
类型
Summary; Non-Conventional
团体作者
The Agricultural Science Society of Thailand under the Patronage of His Majesty the King, Bangkok (Thailand)
2024-06-26
AGRIS AP