Persuading children: a framework for understanding long-lasting influences on children's food choices
2018
Albuquerque, Paulo | Brucks, Merrie | Campbell, Margaret C. | Chan, Kara | Maimaran, Michal | Mcalister, Anna R. | Nicklaus, Sophie | Institut Européen d'administration des Affaires (INSEAD) | University of Arizona | University of Colorado [Boulder] | Hong Kong Baptist University (HKBU) | Northwestern University [Evanston] | Endicott College ; Partenaires INRAE | Centre des Sciences du Goût et de l'Alimentation [Dijon] (CSGA) ; Institut National de la Recherche Agronomique (INRA)-Université de Bourgogne (UB)-AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement-Centre National de la Recherche Scientifique (CNRS) | Université Bourgogne Franche-Comté [COMUE] (UBFC)
Journal non répertorié dans les bases de données internationales.
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显示更多 [+] 显示较少 [-]英语. In this paper, we present a framework for understanding long-lasting influences on children's food purchase choices and consumption. The framework interacts the characteristics of agents (i.e., children and parents/caretakers) with marketing related effects to explain how these agents make short- and long-term decisions in the food category. We develop each of the components of our framework with different theories and multiple empirical examples, focusing on how children develop their food preferences and how their understanding of and resistance to persuasion and marketing messages may influence choices. Overall, the presented approach suggests firms, consumers, and parents can benefit from taking these factors into account when making choices that affect children and when allowing children to make their own choices.
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