Civil servants, agricultural researchers, extension people and media experts often think that videos for farmers need to be filmed locally, so that the audience identifies with the actors. But this is not so. Farmers in southwestern and northern Nigeria reacted to videos on rice seed health (made in Bangladesh), on parboiling (filmed in Benin) and rice cultivation(from Mali). The farmers criticized the videos freely, but their remarks were about the technical pros and cons of thetechnologies presented in the videos. The farmers had no preference for watching videos featuring West African orBangladeshi actors. The farmers only cared about the technical content of the film. This is an important, practicalconclusion, because it is much easier and cheaper to dub a film into a second language than to film it over again.
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出版者
Informa UK Limited
语言
英语
许可
Open Access, Copyrighted; all rights reserved
类型
Journal Article; Journal Part
来源
Bentley, J., Van Mele, P. Sharing ideas between cultures with videos. International Journal of Agricultural Sustainability. 2011, Volume 9, Issue 1: 258-263.
团体作者
Government of Japan
Department for International Development, United Kingdom
2024-10-31
2026-02-03
MODS