A letter by the Regional Editor for Oceania: China and wine: Its impact on the global wine trade
2014
Larry Lockshin
China׳s growing wine consumption is having a major effect on the global trade in wine. Growing awareness and consumption of grape-based wine in China has moved from a small number of very wealthy and often older buyers to an increasing number of younger, middle-class consumers. In this editorial, I will explore some of the effects I think this growing market is having on the wine trade and how this shapes the future research agenda for wine business related to China.
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书目信息
出版者
Firenze University Press
其它主题
Wine
语言
英语
2024-12-11
2026-02-03
DOAJ