Encouraging Landscape Water-Conservation Behaviors #3: Developing Extension and Outreach Messages That Encourage Landscape Water Conservation Practice Adoption
2015
Courtney Owens | Laura A. Warner | Joy Rumble | Alexa Lamm | Randall Cantrell
Message framing can be an effective tool for crafting messages for a target audience. This 5-page fact sheet explains how Extension can use gain and loss message framing to encourage Florida residents who irrigate their home landscape to adopt water-conservation practices. Part three of the series Encouraging Landscape Water-Conservation Behaviors and written by Courtney Owens, Laura Warner, Joy Rumble, Alexa Lamm, and Randall Cantrell, and published by the UF Department of Agricultural Education and Communication, June 2015.
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