Sustainability organizational-economic model of value chain organic raspberry

Of the total production of raspberries in Serbia, even 90 % is exported frozen to the EU market and in Germany, France, Holland, and Austria, and partly to the US market. The total European production of raspberries, Serbia participates with 20 %, and in domestic structure of fruit production from 6.5 %. According to the Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia (2017), under organic production of fruit in Serbia is 1,527 ha, and the areas that are under conversion are located on 357 ha. In western Serbia is 198.94 ha under organic raspberries and 235.19 ha during conversion. Export from Serbia is 1,500 tons of organic raspberries annual which makes up 2 % of total production (and from conventional and organic production).Producers in the practice increasingly improve primary production and modernization of processing and marketing segments of raspberries. One of the concepts is the addition of economic value through organic products, products with protected designation of origin, branding, etc. This research starts from the hypothesis that it is economically profitable to invest in facilities to obtain products with added economic value. The research presented in this paper is a model organization purchase, processing and marketing of organic raspberries. The process of analysis is given on the basis of actual data company that operates in Arilje and brings together a larger number of producers of organic raspberries. By applying the methods of calculation and Cost-Benefit analysis were calculated economic indicators in the production of organic raspberries. Schematic shows the value chain, based on the SWOT analysis, recommendations for improvement and sustainability of such a model, as well as the possibility of its application to other production.