Promotion constitutes part of the marketing mix which consists of advertising, sales support, public relations, personal sale and direct marketing. It may be stated that the law delimits boundaries to all these elements of the communication mix. In the following contribution I will only focus on some methods of direct marketing and I intend to investigate the “purposeful appeal to purchase and consumer behaviour of clients” as viewed by the present Czech law. These communications often disturb the privacy of individuals, harass in an inappropriate time, marketing companies often illegally collect and share customers’ personal information. My target is to list legal limits instituted in the sphere of direct marketing for the individual marketing practices by the Czech law.
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AGRIS - 国际农业科技情报系统
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卷
61
期
7
页码
2277
- 2283
ISSN
1211-8516 | 2464-8310
出版者
Mendel University Press
其它主题
Czech law; Spams; Unsolicited advertising
语言
英语
2024-12-11
2026-02-03
DOAJ