Romania on the Way of Creating a Competitive Country Image as an European Tourist Destination
2023
Ioan Petroman | Teodora Moţ
The main objective of the presented study is to analyze the current situation of Romania's efforts to create and to promote its own country image, focusing on the domains such as: exports, tourism, foreign direct investment, public diplomacy, sports and culture. In this respect was done an analysis of the efforts made up to present by governmental agencies (The Agency for Governmental Strategies, The Romanian Agency for Foreign Investment, The Romanian Trade Promotion Centre), and by professional organizations involved in the creation of a country's image (The National Authority for Tourism). The research was focused on the activities of the agencies playing an important role in tourism activities, in the promotion of Romanian exports, in the attraction of foreign investments and in Romania's diplomacy at international level.
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