This paper focuses on developing a proposal to eliminate weaknesses in medium-sized farm and thus improving its market position. To determine the position of company’s products due to the competition, a BCG Matrix (Boston Consulting Group Matrix) was used. Financial Ratio Analysis was used to identify company’s financial situation. With the help of the situational analysis of the company’s internal environment, success factors, strengths and weaknesses were defined. Further the proposals were designed to remove the selected weaknesses. In the farm was identified the following strengths: quality of managers, long-term and stable customer-supplier relationships, selling commodities at optimum moisture content and purity, the use of subsidies and high milk yield cows. A weakness was mainly breeding pigs, missing website, company profitability and obsolete buildings. Amongst others was suggested to create website for the farm.
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AGRIS - 国际农业科技情报系统
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卷
61
期
4
页码
935
- 940
ISSN
1211-8516 | 2464-8310
出版者
Mendel University Press
其它主题
Bcg matrix; Strengths; Success factors; Weaknesses
语言
英语
2024-12-11
2026-02-03
DOAJ