Credence attributes and New Zealand country of origin: A review
2018
Dalziel, Paul | Saunders, Caroline | Tait, Peter | Saunders, John
On 12 September 2017, the Ministry of Business, Innovation and Employment announced that a research programme entitled Unlocking Export Prosperity from the Agri-food Values of Aotearoa New Zealand had been selected for funding from the Endeavour Fund. The programme has been launched with four reviews written for a general audience on relevant existing knowledge, including this report on distinctive credence attributes of New Zealand agri-food exports. It focuses on five research programmes that have published work on the distinctive credence attributes of New Zealand agri-food exports. This begins with private sector initiatives, paying particular attention to the collaboration in the movement known as Te Hono, followed by public sector initiatives, particularly the New Zealand Story. The remainder of the report then draws on three long-term research programmes: Maximising Export Returns; the Our Land and Water National Science Challenge; and the New Zealand Sustainability Dashboard.
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