Collective mark to improve local value chains for Peru's smallholder organic products (annex 25 of final technical report)
2013
Eeckhout, Hannes Van den | Ugás, Roberto | Quispe, Moisés
The collective mark “Fructos de la tierra” was created as a multi-product mark for organic smallholders- representing family agriculture, biodiversity conservation and farmer associativity as its core values. This paper describes its’ pioneering, from brand development and development of rules of use, to awareness-raising and capacity building among farmer groups in pilot studies in 4 regions of Peru, finalizing with product selection, evaluation, development and market launch. Improving food security of non-certified ecological smallholders by enhancing their integration into improved short food supply chains, is a strategic objective for the National Association of Ecological Farmers of Peru.
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