Scaling up improved legume technologies in Tanzania : project story
2020
Canadian International Food Security Fund
Media campaigns resulted in over 128,000 farming family members (77,153 male and 51,436 female) using improved legume technology practices (improved seeds, row spacing, fertilizing, weeding, storing, intercropping). The project targeted information to farmers with consistent messages about the benefits of the improved technologies through print and interactive radio, traditional extension approaches (demo plots, training days), and information tailored towards young, elderly, male and female demographic groups. Radio campaigns proved the most effective for large audiences, with six radio series reaching an estimated 508,000 farming family members, along with on-air time for questions and discussion.
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