Farm Shop - Scaling access to agricultural inputs in Kenya : project story
2020
Canadian International Food Security Research Fund
This commercially viable and scalable franchise model brings supplies, knowledge, jobs and profits to rural farming communities in Kenya, and is a more profitable model for local agro-dealers. Farm Shop serves 34,998 smallholder farmer customers (54% women) through a network of 75 franchised agricultural input shops. This project brief details the success of a programme where women and youth are adopting an innovative and field-tested business model that can boost retail revenues by 500% in the first six months. Rural smallholder farmers are the backbone of many sub-Saharan African countries, including Kenya where 80% of farms are run by women.
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