Annex 2.16 : A note on promotion of small millet through Voice SMS Campaign
2018
DHAN Foundation
This work was carried out with the aid of a grant from Canada’s International Development Research Centre (IDRC), and with financial support from the Government of Canada, provided through Global Affairs Canada (GAC)
显示更多 [+] 显示较少 [-]Community Radio produced and disseminated episodes on small millets that reached a larger audience through broadcasting in 34 Community Radio Stations across the province of Tamil Nadu, India. This Annex report to the larger project “Scaling Up Small Millet Post-Harvest and Nutritious Food Products” outlines a pilot project taken up afterwards for promoting small millet consumption among urban women, using short message service (SMS). A database of mobile numbers from women members of Madurai Urban Women self-help group (SHG) federations was established, and Voice SMS was given daily. Topics that were broadcast and resulting data, are compiled in table form.
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