Icke-energigivande sötningsmedel i Energidryck
2022
Lindgren, Anette | Christensen, Tobias
Growing concerns about quality of life and health encourage people to adapt to healthy lifestyles and avoid the consumption of foods rich in fat, sugar, and salt. For this reason, sales of foods containing non-energy sweeteners have increased drastically in recent years. Consumers drawn to the food on the shelves that says "zero sugar" because we consider it a good alternative. Reducing the energy content of the diet and by that preventing diet-related lifestyle diseases. We have chosen to limit ourselves to energy drinks containing non-energy sweeteners. The purpose of the study was to map the students' attitudes, views and consumption of energy drinks containing non-energy sweeteners. For data collection, focus group interviews followed by a detailed survey was distributed via social media and 55 responses were collected. The result showed that the knowledge regarding non-energy sweeteners and its impact is very low. What respondents consider important is the taste of the drink and its invigorating effect. How many energy drinks the students consumed varied, this we believe may depend on how today's society looks in terms of eating habits, body ideals and easily accessible information. There is a constant heat and stress around weight loss and body ideals today, where our assumption leaned towards consumers thinking in a similar mindset. The conclusion we can draw after completing the study is that more knowledge is required regarding non-energy sweeteners. That as a consumer you create a greater interest in getting some knowledge on the topics that you choose to consume, but also that you take part in the recommendations of the producers.
显示更多 [+] 显示较少 [-]