Predictors of Recycling Intentions among the Youth: A Developing Country Perspective
2018
Pradipta Halder | Harminder Singh
India is currently facing a mounting challenge related to municipal waste management, due to an increasing urban population, and their high consumption lifestyles. India also has the world&rsquo:s highest number of young people in the 10&ndash:24 years age group. The study applied the theory of planned behaviour (TPB) model to predict school students&rsquo: recycling intentions in Delhi, the capital of India and one of the highest producers of municipal solid wastes in the country. Data were collected from a school in New Delhi and the sample size consisted of 272 students from 9th and 10th grades. The TPB model explained 56% of the variance in the students&rsquo: intentions to recycling. The predictor &lsquo:subjective norm&rsquo: appeared to have the strongest impact on the students&rsquo: recycling intentions, followed by &lsquo:attitude&rsquo: and &lsquo:perceived behavioural control&rsquo:. It indicated that social factors are driving the Indian youth&rsquo:s recycling intentions. It is important that the policymakers promote recycling as a social trend in India and provide adequate facilities to the public so that they can participate in recycling activities without facing difficulties. Schools also have a role in increasing students&rsquo: awareness of recycling and motivating them to participate in household waste management practices.
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