Procedure to evaluate the impact of crises on hotel facilities
2024
Ramos-Giral, Glessler Vladimir | Ortiz-Pérez, Olga Lidia | Díaz-Pompa, Félix | Brisas Guardalavaca hotel
The hotel industry faces a series of challenges and crisis situations that can have significant repercussions on its operations, profitability, and reputation. From natural disasters such as earthquakes and hurricanes to economic crises and public health situations like pandemics, these contingencies can cause significant disruptions in hotel operations and affect guest demand. It is essential to understand how crises impact hotel facilities and what measures can be taken to mitigate negative effects and achieve a rapid recovery. The main objective of this research is to assess the impacts of the COVID-19 crisis on the Brisas Guardalavaca hotel through a procedure that collects and analyzes relevant data to evaluate the direct and indirect impacts of the crisis on the hotel and identify its main strengths and weaknesses in this regard. Indeed, the results indicate a negative impact caused by the pandemic and identify areas for implementing improvement actions.
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