Intention of reducing food waste among Indonesian Gen Z: The role of religious beliefs, financial attitudes, and consumption cultures
2025
Novanda, R. R. | Malau, L. R. E. | Rambe, K. R. | Damanik, M. | Khaliqi, M. | Nurlia, A. | Ulya, N. A. | Barchia, M. F.
The findings indicated a robust link between religious beliefs and intention (62.4%). The findings demonstrated a strong association of 62.4% between religious beliefs and intention. All factors demonstrated positive associations, underscoring their interrelated functions in shaping behavior. Religious beliefs significantly influenced Generation Z's to minimize food waste, highlighting the importance of religious values in behavioral formation. The predominant demographic of respondents was Muslim (85.63%) and Javanese (22.99%), including 63.79% women and 36.21% males, all between the age ranged of 18 to 28 years. Considering that these variables influenced behavior, including them in the policy-making process was imperative. The intimate connection between religious beliefs and behavioral intents highlights their joint influence, necessitating the consideration of both goals and religious convictions in strategy development. These findings underscored the significance of concentrating on the behaviors of Indonesia's young, the predominant group in the country. This emphasis was essential to develop policies that is enhanced the government's capacity to address environmental issues and reduced food waste.
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