The present study was undertaken to identify various constraints faced by urban consumers and to assess the interrelationships between constraint score in consumption of dairy products and the socio-demographic factors. For this research work, Chennai metro city was purposively selected due to its massive urbanization. A total of 195 household dairy products consumers were selected by a simple random sampling procedure from North, Central and South regions of Chennai city (65 from each) and primary data was collected with the help of well-structured and pre tested interview schedule. The results indicated that the major constraints faced byconsumers in consumption of dairy products was in the order of poor accessibility, insufficient supply, poor shopping environment, outlet not open on all the days, non-availability in preferred quantity and poor packaging. The results indicated that the variable, monthly family income was found to be positively influencing the constraint score whereas, family size, hindu religion, educational status of the head of the household and presence of children in the family were found to be negatively influencing constraint score in consumption of fluid milk whereas in case of ghee, khoa and ice cream, the variable, food habit of the family was found to be positivelyinfluencing the constraint score whereas, family size, monthly family income, educational status of the head of the household and presence of children in the family was found to be negatively influencing constraint score in consumption of ghee, khoa and ice cream.

Forty-nine fresh goat’s milk samples produced by local farmers and sold in market for public consumption as well as raw goat milk in Johor, Malaysia were analysed for total plate count(TPC) , E. coli, Coliform, Brucella melitensis, Brucella abortus,Coxiella burnetii as well as aflatoxin M1 (AFM1) content, as measures for food safety. The mean counts per ml for TPC were 4.90 x 105, 6.50 x 105, 1.60 x 105 and 1.48 x 106 for pasteurised, unpasteurised and unknown (status of pasteurisation) milk sold in the market as well as the raw milk from milkcollection center (MCC), respectively. Among pasteurised samples, only one had TPC count higher than the permitted level whereas the rest were all within the permitted level. The mean counts per ml for E. coli were <1.00 x 102 for pasteurised and unknown milkwhereas 1.67 x 101 for unpasteurised and 1.18 x 102 for raw milk. The mean counts per ml for coliform were 9.53 x 103, 9.76 x103, 1.20 x 102 and 1.16 x 104 for pasteurised, unpasteurised, unknown milk and raw milk, respectively. Overall, no significantdifferences on the bacterial counts in both pasteurised and unpasteurised milk. All milk samples were negative of B. melitensis and B. abortus, but one unknown sample fromthe market and two raw samples from MCC were positive of C. burnetii through the ELISA test. The unknown sample from the market showed the presence of C. burnetii when further analysed microscopically. Meanwhile, no sample exceeded the permitted level of AFM1 in milk.