Colour, texture and aroma are the main quality attributes of food influencing consumer acceptability of food products. Colour of the product is one of the factors affecting hedonic evaluation. Strawberry mass for a consumer is characteristic by its distinct red colour. The stability of anthocyanins becomes most significant in the case of colour quality. To investigate colour quality, it is necessary to measure colour, as well as pigment concentration. Fresh and thermally treated strawberry mass was analyzed. Formation and stability of anthocyanins, which is the main colour formation substance of berries, are determined by different factors. Anthocyanin colors can be enhanced and stabilized by the addition of different natural or artificial acidifiers. Data of the research indicate that anthocyanin amount during storage period decreases. After 2 days storage their amount increased, but afterwards decreased, both, in fresh and thermally treated mass. The taste evaluation of strawberry mass was essentially affected by the enhancers added. The aim of research was to analyze the quality parameter – colour of strawberry mass with added acidifier which further could be used in production of different products for the needs of public catering, e.g. in production of desserts. The anthocyanin content in strawberry mass with acidifiers was determined to see the organic acid impact to colour stability. Research shows, that natural enhancers – quince and sea buckthorn juices used in the research, did not substantially affect each other’s pH in the product.

The experiment was carried out at the Research Centre of Organic Farming of Estonian University of Life Sciences in 2012 and 2013. The study was aimed to find out the effect of defoliation and humic acid application on the strawberry (Fragaria × ananassa Duch.) plant growth, yield, and on the ascorbic acid, total phenolic and anthocyanin contents in ‘Darselect’ yield. Defoliation decreased significantly the number of leaves and inflorescences in both experimental years, while the fertilization effect was only in one experimental year. Fruit weight ranged from 19 to 42 g, being significantly decreased by defoliation in 2012, but increased in 2013. Yield was decreased due to defoliation up to 40% in 2012 and up to 51% in 2013, but humic acid application increased the yield of the defoliated plants in both experimental years. Defoliation in combination with humic acids had a significant effect on strawberry ascorbic acid content, but the effect was different for different fruit order. Tertiary fruits contained up to 46% more of total phenolics due to defoliation in both experimental years. Defoliation increased anthocyanins in primary and secondary fruits, but decreased it in tertiary fruits; while fertilizing increased the content up to 45% in defoliated plants in primary, but decreased about 13% in tertiary strawberries.