This article aims to analyse the main features, importance and benefit of wellbeing research for rural development. Wellbeing research, which is becoming more and more important in social sciences discourse and its interrelations with rural development were analysed using analysis and synthesis of scientific literature, logic and systematic analysis, comparison and graphic modelling methods. The interest in the research significantly grew at the end of the 20th century and it is already recognized as a challenge and/or new instrument evaluating the progress and development of society. It should be noted that this direction of research can be adapted to different territorial levels. Wellbeing research is not only about the worldwide (macro level) wellbeing of nations, but also highlights specific features of smaller units like rural areas and their development (micro level). So when implementing the wellbeing research it is important to choose correctly whether objective or subjective wellbeing can be evaluated based on what positive or negative aspects it gives at the local level. This article deals with the main features of wellbeing research and what is common between this research and rural development as well as what benefit they give to rural communities and development. Research results show that benefit of wellbeing research for rural development is important because it allows to get information about the wellbeing situation of rural people, reveals existing problems and positive changes, gives an opportunity to observe how to improve the evaluation of wellbeing and informs rural actors about their role in the wellbeing research and their possible influence on the rural development.

In August 2021, we carried out a study of the needs of socially isolated people in the Preiļi and Līvāni districts of Latvia. The aim was to identify the real situation of social exclusion in rural areas of Latvia in order to provide a more complete picture of the needs of socially excluded groups and thus contribute to regional development policy, especially from the perspective of social inclusion. The qualitative research approach was chosen to acquire information: interviews with representatives of socially excluded groups and semi-structured interviews with professionals working with different categories of socially excluded people. Social exclusion is a sensitive topic for those who are socially disadvantaged, so the basic principles of research ethics were strictly observed: personal autonomy, non-harm, confidentiality and fairness. The study found that the most pronounced form of social isolation is exclusion from the labour market. People who are unemployed, are trapped in a ‘poverty cycle’ from which they cannot escape without the help of social institutions. The information obtained does not confirm the long-standing assumption that long-term unemployed are mere ‘consumers of the system’, nor does it confirm the assumption that socially isolated people have high expectations of a high salary. Sometimes existing attempts to improve the situation of socially isolated people are not in line with their real needs, thus failing to achieve the intended goal. In general, the specificity of the region is such that there are no mass one-size-fits-all solutions, but each situation and problem has to be tailored individually.

Performance is a concept which is critical to both conventional businesses as well as social enterprises. However, for the latter, performance is closely tied to social impact which social enterprises and governments supporting the social entrepreneurship field are seeking to achieve. Despite the criticality of the topic, in Latvia performance of social enterprises has not been analysed in detail before; therefore, this study serves as a valuable starting point for discussions and evidence-based policy and also as a benchmark for future development in the field. Research results indicate that the Latvian social enterprises regard their performance across the social dimensions to be stronger, compared to their results in the business/financial dimensions. A greater balance between the social and businesses/ financial performance dimensions is desirable, providing ample space for interventions aimed at strengthening the business skills and capacities of social enterprises, paying particular attention to those engaged in work integration.