In recent years, farmers’ markets have become one of the most popular places for alimentary shopping. People searching for the alternative and healthier products often choose farmers’ markets instead of shopping centres. However, farmers’ markets face the same or even tougher competition than the conventional shopping places: farmers not only compete with powerful shopping chains, they have to compete among each other for every single customer. Therefore, customer loyalty becomes inevitable in this industry. Knowing the factors that lead customers to switch to another vendor becomes very important for consumer retention. The aim of the research is to determine the factors influencing customer switching behaviour in farmers’ markets in Lithuania. In order to reach the aim, the research was conducted in several stages: 1) the expert evaluation was provided to determine the factors influencing the customer switching behaviour that would be relevant to the industry; 2) a questionnaire survey regarding latter factors was provided; 3) the influence of the factors on customer switching behaviour regarding the different states of customer loyalty was assessed.

The aim of the research is to determine the criteria of internal factors influencing the effectiveness of outdoor advertising. The eye-tracking experiment was conducted in Lithuania in 2016. Consumers’ visual attention toward specific criteria of internal factors influencing the effectiveness of outdoor advertising was measured. The chosen criteria were headline font size, the number of elements in the advertisement, and dominating elements in the advertisement (visual or textual). The main results of the research reveal that when the surface size of visual and textual outdoor advertising elements is the same, textual elements attract more visual attention than visual ones and that advertisements containing a large number of elements attract more visual attention than the ones containing a small number of elements. Moreover, when the font sizes of two headlines are both larger than the body text, but those headlines differ in font size one from another, there is no significant difference in consumers’ visual attention toward those headlines. Consequently, it is recommended to create outdoor advertisements with a large number of elements, where most of them are textual, in order to attract the consumers’ attention.

Increasing competition among health care service providers for pets and constantly growing requirements for the veterinary service quality, force veterinary service providers to search for some possibilities to remain competitive in the market in order to meet both customer needs and expectations, and animal needs best. The aim of the research is – having identified the choice motives for animal health care service, to enumerate the factors, influencing the choice of veterinary service. In order to find the pet keepers’ approach concerning the factors, influencing the choice of veterinary service, a pilot research was completed. According to the gained primary data results in the research, it was found that the key factors, influencing the choice of veterinary service are as follows: the service quality of health care, the recommendation of the person responsible for animal care and the price for the delivered service.

The evaluation of EU Member States’ co-founded programmes was assigned particular importance in recent years. The core question to be answered in programme evaluation is whether the stated objectives are accomplished by particular intervention. Until recently, the use of ‘naïve’ estimates was common in the evaluations of EU Member States Rural Development Programmes. The use of these estimates leads to potentially substantial selection bias resulting from using the outcomes of non-participants as a proxy for the possible outcomes of participants in the case of non-participation. The effectiveness of interventions on outcomes of interest can be better evaluated by propensity score matching (PSM). The objective of the study is to determine the net average effects from semi-subsistence farm support measure of the Latvian Rural Development Programme 2007 – 2013. To reach the research objective, propensity scores based on the most important characteristics were calculated for participants and non-participants of the measure and average treatment effects for gross value added were evaluated by matching methods. The research results show that the positive programme effects evaluated by ‘naïve’ estimators are overestimated in comparison with the results obtained by more rigorous PSM method.

Considering the deficiencies of social services for the elderly in governmental institutions and growing demand of ensuring services in rural areas, the paper aims to assess the needs of elderly people for social services in the selected rural areas and to propose the social services’ development opportunities in terms of domestic help for the elderly. The social services facilitate support to elderly dependents in their homes, without interrupting their relationships with the family and the community, and improving their quality of life. The survey has shown that the municipality usually satisfies only basic biological needs of old people in rural areas. In order to ensure the well-being of elderly people, a complete cooperation among governmental and non-governmental institutions is required. Development of the services should be focused on the provision of the domestic help services for elderly people who do not receive them, and the diversity of the services for those residents who receive services from the municipality. The implementation of the development project of the domestic help services would enable the elderly residents of the rural municipality to have access to the most necessary services at the required frequency and intensity, considering the recipients’ needs, thus improving the quality of life of the elderly people of local community and ensuring their dignified ageing.

Nowadays the need for a qualitative, accessible and varied lifelong learning is becoming more and more necessary. In Latvia, different institutions take part in the implementation of lifelong learning; however, in spite of the negative factors of demography and migration, changes of work force supply and demand, investment and information shortage, the role of universities has not been properly investigated. The role of higher education in lifelong learning was studied in 9 state universities of Latvia in the period of 2013 – 2015. Monographic analysis and method of synthesis, data statistical research methods – grouping, comparison, relative and average indicators, as well as dynamics line analysis was used in the article. The study proved that the number of occupied work places has increased in 2015. However, it has not reached the average of ten and seven years since 2006 and 2009. Comparing with the free vacancies, the number of them has increased by 2164, especially in the profession group specialists and senior specialists, which as well as executives, is the target audience of universities, which in its turn is a lifelong learning event insufficiently used potential. The universities have suffered because of demographic and migration factors: the rate of student number increases (-9.4%). In order to reach the goals of education politics, universities try to direct education function from studies to lifelong learning; they try to improve existing lifelong learning courses and programs, as well as to propose new ones in order to offer something for workforce corrections.

Nowadays, when the general rate of unemployment in Latvia is not that high anymore, there are still a lot of people who are unemployed for many years and during all those years they are abusing the budget of municipality by receiving social benefits. The aim of the article was to examine the way how the long-term unemployed social benefit receivers assess the meaning of support in job searching. On the basis of The Theory of Planned Behaviour a questionnaire was developed by the authors, 37 long-term unemployed social benefit receivers registered in Riga Social Service were asked to take part in the survey and gave informed consent. The results show that the respondents who are longer unemployed receive more support from their families. Statistically significant correlations (p=0.03) were found between the duration of unemployment and person’s determination to search a job, the unemployed who are longer without a job are less active in job searching process. Direct support in the job searching process is deeply connected with the possibility to share individual’s thoughts and emotions with the family. There is no statistically significant correlation between men and women responses.

Fire is a major disturbance in hemiboreal forests; it affects not only trees, but also ground vegetation. Previous studies have analysed the succession of ground vegetation after the fire, but not addressed the impact of the size of the burned area on revegetation of it. Therefore, the aim of our study was to assess the differences in post-fire ground vegetation in relation to the distance from the edge of the affected area. Vegetation data were collected using Braun-Blanquet method in three sites (122 sample plots) affected by forest fire and five clearcuts (not affected by fire) (92 plots), all regenerated by Scots pine 6 – 7 years before the assessment. The number of ground vegetation species (in all sites predominantly birds or wind dispersed) as well as their projective cover was not affected by the distance from the nearest edge of burned or clearcut, except in burned sites on dry sand soil (Vaccinosa and Myrtillosa), where herbaceous plant and shrub cover was decreasing (from 23.5% to 11.6%) and bryophyte and lichen cover – increasing (from 3% to 13.9%) with an increasing distance from the edge of the area. The total number of plants in burned areas was twice smaller than in clearcut in the same soil conditions but such large difference in projective cover was not observed. There were no significant differences between burned and clearcut areas in respect to Ellenberg’s indicator values on both soil types, as well as no trend in Ellenberg’s values for soil moisture in relation to distance from the nearest stand edge.

Fast-growing hybrid aspen clones are recommended for establishment of plantation on abandoned agriculture land in Northern Europe. In this study we assessed the productivity, quality and assortment structure of hybrid aspen clones at final felling. Data were collected during the hybrid aspen clonal experiment conducted in the central part of Latvia. Large variation in the productivity level between different clones was affected by growth and survival. From the compared 5 most and least productive clones, based on the yield m**3 haE-1, the faster growing clones have about 17% better survival rate at age 10. Also, the mean annual increment (MAI) differed notably and significantly (p is less than 0.05, α = 0.05) between hybrid aspen clones at the age of 18 years ranging from 7 to 34 m**3 haE-1 yearE-1. Theoretical assortment structure of hybrid aspen at the age of 18 years was the following: 43 ± 4.86% of small dimension saw logs (SDS logs), 21 ± 4.86% high quality saw logs (HQS logs), 18 ± 4.33% pulpwood, 4 ± 0.77% firewood and 13 ± 0.08% of logging residues (tops). The outcome of HQS logs on average is more than 30% from the 5 best clones and further increase can be predicted with age. Stem volume (H2 = 0.32), height (H2 = 0.47) and quality parameters (stem straightness - H2 = 0.73, branch angle - H2 = 0.60) had a high heritability and large differences between clones, indicating notable possibilities to improve the productivity of plantations via selection of the best-growing genetic material.

Recently, a renewed interest in non-harmful, environmentally friendly adhesives has ensued among the industry professionals, both environmental and healthcare scientists. In this study, organic rich lake sediments (sapropel) from two lakes located in Latgale Region of Latvia were used as a glue to investigate the potential use of such adhesive for manufacture of composite materials from wood. Sapropel is a valuable resource with multiple areas of application, e.g., agriculture, balneology. Available amount of sapropel in Latvia is estimated at up to 2 billion m**3. Prior the tests, characterization of sapropel samples was done. Properties of the obtained composite material samples from wood and sapropel, as well as the mechanical properties were investigated. Tests involved the assessment of static bending strength and shear strength tests, durability according to their operating performance (D1-D4), as well as dried natural peat tensile strength perpendicular to the grain direction were determined and compared to the literature data; and the opportunities to use new composite materials in accordance with to the standards were discussed. The results of the study revealed an insight into possibilities to develop products of higher added value from sapropel as adhesive in combination with various resources. Results indicated that the samples made from Lake Pilvelis sapropel gain to better results of bending strength determination (parallel bending - 88.7 MPa). The aim of this study was to explore options to produce veneer using two kinds of sapropel as a glue and to determine the optimal properties according to the standards, as well as to characterize properties of the obtained composite material.