Turkish traditional food producers are mainly subsistence and semi-subsistence farmers who have a limited marketing knowledge. They thus encounter a significant number of problems during the supply chain due to the lack of capital, awareness and equipment, as well as underutilized resources and insufficient rural infrastructure. They are also not actively encouraged by the policies implemented at the regional level. The majority of the food reaches consumers either directly (the less common purchases from the farmer) or via a number of intermediaries. If the current volume of traditional food is compared with the past production volume, it can be clearly seen that there is a sharp decrease in the production in contrast to the rapidly increasing population. This study aims to find willingness of Turkish consumers to pay for a MarketMaker website – an electronic trading platform of traditional products in Turkey. The estimations rely on data collected from 157 persons covering all regions in Turkey through an online survey in August, 2015. The average willingness to pay (WTP) annually was found to be about 32 Turkish Liras (TRY) for all observations including zero bids and TRY 164 excluding zero bids. The results of the probit model show that age, marital status and shopping in traditional food markets were identified by the model to have a significant impact on the probability of WTP.

The paper presents theoretical and practical aspects of content marketing decision application for rural tourism development using a case of a farmstead ʻĮlankos sodybaʼ. The first part of the article deals with theoretical insights into content marketing ability to stimulate rural tourism development. Results of literature review reveal that there are connections between elements of the content marketing and rural tourism development, which means that the use of content marketing can be economically valuable for the wider range of the farmsteads. The second part of the paper focuses on the case analysis of the farmstead ‘Įlankos sodybaʼ. In order to explore how the application of content marketing decisions can impact rural tourism development, an experiment of content marketing usage in search advertisement of selected farmstead was carried out. Separate content marketing elements were involved in search advertisement and changes of advertisement effect upon the customers were measured. The given results show that content marketing elements can improve the chosen advertisement effect upon the customers. This leads to presumption that the wider use of content marketing can improve not only the effect of separate marketing tool, but also can contribute to the development of rural tourism. The paper concludes with findings and discussion; limitations and future research possibilities are given as well.

Increasing competition among health care service providers for pets and constantly growing requirements for the veterinary service quality, force veterinary service providers to search for some possibilities to remain competitive in the market in order to meet both customer needs and expectations, and animal needs best. The aim of the research is – having identified the choice motives for animal health care service, to enumerate the factors, influencing the choice of veterinary service. In order to find the pet keepers’ approach concerning the factors, influencing the choice of veterinary service, a pilot research was completed. According to the gained primary data results in the research, it was found that the key factors, influencing the choice of veterinary service are as follows: the service quality of health care, the recommendation of the person responsible for animal care and the price for the delivered service.

The evaluation of EU Member States’ co-founded programmes was assigned particular importance in recent years. The core question to be answered in programme evaluation is whether the stated objectives are accomplished by particular intervention. Until recently, the use of ‘naïve’ estimates was common in the evaluations of EU Member States Rural Development Programmes. The use of these estimates leads to potentially substantial selection bias resulting from using the outcomes of non-participants as a proxy for the possible outcomes of participants in the case of non-participation. The effectiveness of interventions on outcomes of interest can be better evaluated by propensity score matching (PSM). The objective of the study is to determine the net average effects from semi-subsistence farm support measure of the Latvian Rural Development Programme 2007 – 2013. To reach the research objective, propensity scores based on the most important characteristics were calculated for participants and non-participants of the measure and average treatment effects for gross value added were evaluated by matching methods. The research results show that the positive programme effects evaluated by ‘naïve’ estimators are overestimated in comparison with the results obtained by more rigorous PSM method.

The purpose of this article is to address the quality assurance challenges for local governments in long-term elderly care. The research is based on the qualitative approach. Theoretical approach is based on active aging ideas and quality assurance principles. Authors have started analysis on how to adapt the quality principles of European Quality Framework for Long-Term Care Services in the Latvian elderly long-term care institutions. The experts’ view on evaluation is one of the methods of how to assess the quality principles in long-term care for elderly. The research results show different approaches to quality assurance principles and evaluation at the level of local and central government and the necessity to move towards a unified understanding. Experts emphasised the necessity to discuss quality principles in long-term care institutions and the division of responsibility for elderly care between the local and central government. The main findings are that none of the experts would like to spend the rest of their life, when they reach an old age, in a long-term institution. Principle ranking was successfully used in semi-structured expert interviews. The results show a great extent of variety in evaluating the quality principles of European Quality Framework for Long-Term Care Services in Latvian elderly long-term care institutions.

Nowadays, when the general rate of unemployment in Latvia is not that high anymore, there are still a lot of people who are unemployed for many years and during all those years they are abusing the budget of municipality by receiving social benefits. The aim of the article was to examine the way how the long-term unemployed social benefit receivers assess the meaning of support in job searching. On the basis of The Theory of Planned Behaviour a questionnaire was developed by the authors, 37 long-term unemployed social benefit receivers registered in Riga Social Service were asked to take part in the survey and gave informed consent. The results show that the respondents who are longer unemployed receive more support from their families. Statistically significant correlations (p=0.03) were found between the duration of unemployment and person’s determination to search a job, the unemployed who are longer without a job are less active in job searching process. Direct support in the job searching process is deeply connected with the possibility to share individual’s thoughts and emotions with the family. There is no statistically significant correlation between men and women responses.

Icing notably increases the mass of a tree crown, causing damage to the tree. So far, a very limited number of studies have assessed the icing influence on coniferous trees, none of them in Latvia. The aim of the study was to assess the influence of tree parameters and recent thinning on the proportion of damaged trees and the type of damage in Scots pine stands. The study sites were located in the eastern part of Latvia, damaged in December 2012. In total, 98 pine dominated stands of different age were selected randomly. Eight (mean) plots per stand were established; in each plot, all trees larger than 2.1 cm were measured and the type of damage assessed. The above-ground biomass from 12 randomly selected stands (57 dominant trees) of different age was weighted with and without icing. The biomass of pine with icing exceeded that without 1.5 ± 0.27 times. The mean proportion of damaged trees in pine dominated stands was 26%; the proportion of broken trees peaked in the middle-aged stands (41 – 70 years old), but the largest proportion of pooled bent and uprooted trees was found in the young (11 – 20 years old) stands. The proportion of damaged dominant trees was affected by the slenderness coefficient – a higher proportion of such trees was found among more slender trees. The results suggest that the risk of icing damage could be reduced by silvicultural measures boosting individual tree stability.

The aim of the paper is the assessment of the changes in productivity expressed as the share of production costs in total output and its breakdown by major cost types of Latvian and Lithuanian farms over the period of the implementation of Rural Development Programme (RDP 2007 – 2013). The country’s agricultural productivity is determined by comparison of the total agricultural output value (in producer prices) and total inputs which include intermediate consumption expenditure, depreciation, labour costs and other external costs. The information for the analysis was sourced from the standardized Farm Accountancy Data Network (FADN) data. The results show that productivity level is higher in Lithuanian farms, although the tendency is that the share of costs in production value is increasing in Lithuania, so the difference between two countries is reducing. The changes of productivity in both countries infer the relative growth in the productivity in crop farming both in Latvia and Lithuania respective to dairy farming, as well as the productivity of large farms respective to small and medium farms. The comparisons of major cost items reveal an especially high level of energy costs in Latvia, as well as a high and soaring level of depreciation in Lithuania, especially in dairy farms. In the future policy making, it is worthwhile to design the measures targeting the confinement of risks and negative trends identified in the study.