This research; The purpose of this study was to determine the effect of the media on the consumer preferences of broiler meat consumption in different regions, different age, income, education level and occupational groups. For this purpose, a total of 1350 (Kayseri 500, Sivas 450, Yozgat 400) sample face-to-face surveys were conducted on three villages in Kayseri, Sivas and Yozgat provinces (TR 72 Region). In the study, the sample volume was determined by simple one-pass random sampling method based on the population ratios. The change in the impact of poultry-related negative media coverage on the consumption of poultry products has been examined on the TR72 region basis. In terms of the rate of followers of poultry news, the three provinces differ significantly from each other, and in general, about 75% of the individuals follow news about poultry. Percentage of people who think that the feeding of broiler chickens is not healthy is 60.4% on average, and regional differences are found significant in this value. The proportion of those who were affected by media news and reduced the amount of poultry consumption was 36.1%, with regional differences being significant. Negative news in the media about poultry sector was effective enough to cause marketing problems in this area, consumers were following these news at a high rate, while using media tools, more effective promotion and information had to be done.

Recently, food safety which has become one of the decisive factor in demand for all food products, is becoming a major concern due to increasing sensitivity of consumers to food production and consumption. As honey is produced and marketed on more uncontrolled conditions, which is relatively different from other agricultural products, the food safety issue is becoming more intense. In this study, it is examined what kind of applications are applied in food safety in bee products in Turkey. In the second part of the study, it is aimed to determine the importance of food safety in honey consumption of urban consumers in Niğde province based on the primary data and to put consumer's consciousness in this subject. For this purpose, it was conducted a survey by interviewing face to face with 286 consumers. In the study, besides basic statistical methods, univariate analysis of variance and factor analysis method were also used to determine the effective factors in purchasing according to income groups. As a result of the research, it was determined that there is a great lack of confidence in the quality of honey in purchasing from the market due to both the concern of sugar added fraudulent honey and residual problem by consumers. For this reason, consumers prefer to buy honey from directly producers rather than market. In addition, consumers are more likely to believe that honey is less safety than in previous years. Health consciousness is an important factor in consumers purchasing honey and health and quality consciousness develops positively especially as the income level of consumers’ increases.

Çalışmanın amacı, Siirt ili kentsel alanda tüketicilerin sert kabuklu kuruyemiş tüketim alışkanlıkları ve satın alma davranışlarını belirlemektir. Çalışmanın ana materyalini Siirt ili kentsel alanda yaşayan 150 tüketiciden anket yoluyla toplanan veriler oluşturmaktadır. Verilerin analizinde, frekans tabloları ve tüketicilerin ailelerinde yeterli miktarda kuruyemiş tüketip tüketmedikleri düşüncesi logit model yardımıyla analiz edilmiştir. Araştırmada, ankete katılanların %62,7’si erkek, %63,3’ü 25-40 yaş grubunda, %64,0’ü evli, %62,0’si 2001-4000 TL gelir grubunda, %49,3’ü ailede yeterli miktarda kuruyemiş tüketildiği, %56,0’sı kuruyemiş tüketiminin faydaları hakkında bilgiye sahip olduğu ve %78,7’sinin kuruyemişi, kuruyemişçilerden satın aldığı belirlenmiştir. Çalışmada ayrıca ailede yeterli miktarda kuruyemiş tüketildiğini düşünme ile kuruyemiş tüketmenin faydalarını bilme arasında pozitif, cinsiyet arasında ise negatif bir ilişkini olduğu tespit edilmiştir.