Concern is expressed about 2 recent decisions on protective additives to flour and drinking water in the British Isles. The first, a joint proposal by the Ministry of Agriculture, Fisheries and Food, and the Department of Health, stated that the fortification and restoration of flour with certain minerals (iron and calcium) and vitamins (thiamin and nicotinic acid) would no longer be compulsory. The second was a recent court ruling in Scotland (also the topic of a pending test case in England) that it was beyond the power of a local authority to add fluorine to the water supply. The potential danger to human health in these 2 instances is discussed in light of recent findings. (wz)

To foster their competitive advantage, food firms pay an increasing attention to strategies that tend to distinguish their products from the ones supplied by their competitors, dedicating to this task most of their resources, knowledge and creativity. In such a framework, also the resource water, often seen as an homogenous product, is more and more utilized in the advertisement as an element that increases the quality of the final good. This paper aims at building a model that can explain the observed behaviour in the different food industries and that can give some insights about the future perspectives of the utilization of the water as a differentiation factor. To reach this goal, first we present a survey of the commercials of specific food industries (beverages, pasta, bread, fresh produce), in which the contribute of water to the product is shown. On the basis of empirical evidence, we argue that the propensity to use water as an element of differentiation is greater when greater are the degrees of technological knowledge, the consumers' perceptions, and the importance of the differentiation strategy in that specific industry. Since we expect that these three factors will increase over time, we also conclude that it is rational to experiment a generalized increase of the utilization of water in the commercials of food products. We also recommend to extend the analysis testing the results using a quantitative approach | Per effetto dell'aumento della competizione sui mercati nazionali e internazionali, l'industria alimentare è spinta a dedicare una crescente attenzione alle strategie di differenziazione. A tal fine, essa impiega gran parte delle risorse, delle conoscenze e della creatività a disposizione. In un tale contesto, anche l'acqua, una risorsa spesso interpretata come bene altamente omogeneo, risulta sempre più utilizzata nelle campagne promozionali dei prodotti alimentari per spiegare la maggiore qualità degli stessi. Il presente contributo ha l'intento di costruire un modello esplicativo di questi comportamenti tale da offrire, al contempo, indicazioni prospettiche circa il ruolo dell'acqua come elemento di differenziazione. Analizzando le pubblicità di alcuni specifici prodotti (bevande, pasta, pane, ortofrutta fresca), si argomenta che la propensione all'utilizzo dell'acqua come fattore di differenziazione in un determinato comparto alimentare è direttamente proporzionale al livello delle conoscenze tecnologiche, alla percezione del consumatore e alla rilevanza della strategia di differenziazione in quello stesso comparto. Considerando che, nel tempo, ciascuna delle tre determinanti è destinata a sperimentare un trend positivo, è lecito attendersi anche un crescente riferimento al contributo della risorsa acqua all'interno dei messaggi pubblicitari. L'impostazione prevalentemente teorica del presente contributo induce a considerare particolarmente interessante l'ipotesi di testare i risultati mediante un approccio prettamente quantitativo

In the Middle East and North Africa, food security and water security are tightly entwined. In particular, choices about the extent to which food security policies rely on trade rather than domestically produced staples have stark consequences for the region's limited water resources. This paper builds on previous modeling results comparing the cost and benefits of policies to protect consumers against surging international wheat prices, and expands the analysis to consider the consequences of the policies for water resources. A self-sufficiency policy is analyzed as well. Results suggest that trade-based food security policies have no significant effect on the sustainability of water resources, while the costs of policies based on self-sufficiency for water resources are high. The analysis also shows that while information about the water footprint of alternative production systems is helpful, a corresponding economic footprint that fully measures the resource cost of water is needed to concisely rank alternative policies in economic terms that are consistent with sustainable outcomes.