The technological potential of agricultural enterprise is complex system consisting of various elements with different functional capabilities and features, which are characterized by the characteristics of complex systems. The complexity of technological potential lies in the presence in structure of its several elements − technological preparation of production, equipment and technology. There is no doubt that the basis of technological potential is an active part of main production assets, namely the equipment park. Working machines and equipment, instrumentation, transmission devices and tooling − this is exactly what primarily determines the level of labour productivity. The aim of the study is to develop recommendations for efficient use of machinery of agrarian enterprises as part of their technological potential, to solve important task of developing them and improving quality and competitiveness of their products. In methodological basis of this research various methods were used: an analytical method, abstract and logical method, system approach, statistical and economic analysis, method of analogies, and method of comparative and expert estimates. The study showed that in order to increase the efficiency of use of technical equipment and more fully satisfy agricultural producers in technical services, it is necessary to create the technical centre for maintenance and repair of agricultural machines. As result, implementation of preventive strategy of technical maintenance and repair of equipment will reduce the number of machine failures by 2−2.5 times, increase the use of resource of their components and mechanisms by 30%, and significantly reduce the loss of agricultural products due to long downtime of mechanization equipment and crop shortages while increasing agro-technical timelines for field work.