A series of initiatives have been adopted in the European Union to address greenhouse gas emissions and establish a society that is resilient to climate change. In response to these initiatives, the implementation of mobility budgets offers a more precise strategy for addressing carbon footprints associated with travel. Prioritizing localized carbon footprint control, mobility budgets are calculated and customized according to distinct regions, goals, and target demographics. When prioritizing the mobility budget as the central objective in municipal transport route planning, the focus should encompass principles of fairness and equity in travel. This entails considering factors such as accessibility, variety of mobility choices, inclusivity of transportation modes, and social justice. Therefore, this article aims to formulate an enhanced activity modelling methodology that would aid data-driven decision-making in municipal transport route planning, while upholding the principles of travel fairness and equity. Тhe results obtained from scrutinizing data related to public bus services and mobile networks are presented. The evaluation of Jelgava’s city transportation network to facilitate mobility budget reduction is undertaken, and this assessment is based on an analysis of data derived from a survey on public transport use coupled with an examination of the city’s mobility budget. The research presents the communication challenges that municipalities will face in planning and implementing changes that are needed to meet the greenhouse gas emission targets and outlines the possible use of visualization tools for modelling, explanation and communication of scenarios.

This study aimed to investigate the factors associated with adopting technologies promoting soil conservation in Brazilian family farming in 2017. Structural Equation Modelling (SEM) was employed to identify these factors to achieve this aim, with the territorial unit of analysis being the 558 Brazilian microregions delineated by the Brazilian Institute of Geography and Statistics (IBGE) in 2017. The adoption of soil conservation technologies by Brazilian family farming represents a multidimensional phenomenon, which is positively influenced by factors within the socioeconomic context (including access to technical assistance services and credit facilities, as well as participation in collective farmer organizations), as well as characteristics of rural properties (such as water availability and the presence of productive machinery and equipment) and the education level of the farmer. It was observed that adopting such technologies has the potential to contribute to an increase in the country’s Gross Production Value (GPV) of family farmers. The primary theoretical contribution of this study lies in validating factors associated with adopting soil conservation technologies within Brazilian family farming and the importance of family farmers’ participation in collective organizations (cooperatives, technical meetings, and seminars) to access technical assistance and credit services. Furthermore, the practical implications suggest the need for specific public policies, including the establishment of cooperatives and the organization of technical meetings and seminars nationwide, the conservation and preservation of springs and water bodies in rural areas, and the provision of dedicated credit lines for the acquisition of machinery and equipment by family farmers.