A Study on the Situations and Driving System of Agricultural Allied Brand-making in Korea and Japan
2006
Jeon, C.G. (Korea Rural Economic Institute, Seoul, Republic of Korea)
With competition among regions and producers growing intense in the agricultural product markets. brand-making becomes even more urgent to cultivate and secure stable markets. To increase economic effect of brand, many organizations are pursuing allied brand. The purpose of this study is to analyze situations and driving systems of agricultural allied brand-making and to propose the effective strategy to create agricultural allied brand.
اظهر المزيد [+] اقل [-]الكلمات المفتاحية الخاصة بالمكنز الزراعي (أجروفوك)
المعلومات البيبليوغرافية
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