A Study on the Situations and Driving System of Agricultural Allied Brand-making in Korea and Japan

Jeon, C.G.

A Study on the Situations and Driving System of Agricultural Allied Brand-making in Korea and Japan

2006

Jeon, C.G. (Korea Rural Economic Institute, Seoul, Republic of Korea)

With competition among regions and producers growing intense in the agricultural product markets. brand-making becomes even more urgent to cultivate and secure stable markets. To increase economic effect of brand, many organizations are pursuing allied brand. The purpose of this study is to analyze situations and driving systems of agricultural allied brand-making and to propose the effective strategy to create agricultural allied brand.

Показать больше [+]

Ключевые слова АГРОВОК

administration locale gobierno local local government

Библиографическая информация

Опубликовано в

Korean Journal Food Marketing Economics

Том 23 Выпуск 1 ISSN 1598-9925

Нумерация страниц

pp. 53-78

Другие темы

Brand-making; Agricultural allied brand; Brand management; Effective brand-making; Brand-making driving system; Quality control system

Язык

Корейский

Примечание

Summary(En)

11 tables

17 ref.

Переведенный заголовок

우리나라 농산물 공동브랜드화의 실태와 일본의 공동브랜드화 연구

Тип

ФАО АГРИС — международная информационная система по сельскохозяйственным наукам и технологиям

Share

A Study on the Situations and Driving System of Agricultural Allied Brand-making in Korea and Japan

2006

Ключевые слова АГРОВОК

Библиографическая информация