Role of new technologies in creating competitive advantage
2010
Milovanović, R., Faculty of Economics, Kragujevac (Serbia)
In the last decades, producers have achieved remarkable success in food production as a result of the application of modern science and technology in agriculture. The role of modern technologies is to enable production of sufficient quantities of high quality agricultural products and the production of adequate raw materials for processing in other industrial branches. The paper shows that the core of modern technologies is information technologies (IT) too. Computers and modern IT fundamentally changes the way of production, consumption and distribution of goods and services. Part of the paper deals with logistics as a new business function. The development of the logistics concept of operations has enabled overcoming of the difficulties caused by economic recession and opened the way for development. Procurement, storage, maintenance of supplies, transportation and distribution, as logistical processes, are vital activities for the survival and development. All they have to be complied with and among them there must be links in order to obtain the optimal product.
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