[Instruments of strategic planning in an executive information system constructed for a whole branch - The McKinsey-Portfolio]

Mnller, H.

[Instruments of strategic planning in an executive information system constructed for a whole branch - The McKinsey-Portfolio]

Mnller, H.

English. An Executive Information System (EIS) provides relevant information for executives. But besides it seems to be useful to use this information also for strategic planning. This paper explains different instruments of strategic planning and discusses the possibilities to use them in an EIS which is constructed for a whole branch. In this context the McKinsey-Portfolio is chosen to be discussed more intensively. The Delphi Method and the Analytic Hierarchy Process (AHP) are presented to support it external.

Show more [+]

German. _ber die reine Bereitstellung relevanter Informationen hinaus bietet es sich fnr ein Fnhrungsinformationssystem (FIS) an, die weitere Nutzung dieser Informationen in der strategischen Planung zu unterstntzen. Dieser Bericht stelltverschiedene Planungsinstrumente vor und diskutiert ihre Einsatzm÷glichkeiten in einem unternehmensnbergreifenden FIS. Das McKinsey-Portfolio wird anschlie¯end ausfnhrlicher im Hinblick auf seine Einsetzbarkeit diskutiert. Zur externen Unterstntzung dieses Planungswerkzeuges werden die Delphi-Methode und der Analytic Hierarchy Process (AHP) vorgestellt.

Show more [+]

AGROVOC Keywords

alemania allemagne aplicaciones del ordenador application des ordinateurs besoin d'information commercialisation computer applications decision making diffusion de l'information diffusion of information economia economic analysis economic competition economics economie farm planning germany gestion information needs information processing information systems management marketing mercadeo operations research planification de l'exploitation toma de decisiones traitement de l'information

Bibliographic information

Published in

Bericht. Inst. fuer Landwirtschaftliche Betriebslehre der Universitaet Bonn. Reihe B, Unternehmensfuehrung, Organisation und Management in Agrar- und Ernaehrungswirtschaft (Germany)

Issue 1 ISSN 0940-4228

Pagination

31 p.

Other Subjects

Mckinsey-portfolio; Procesamiento de informacion; Fnhrungsinformationssystem (fis); Delphi-methode; Analisis economico; Difusion de informacion; Analytic hierarchy process (ahp); Kritischer erfolgsfaktor (critical success faktor (csf)); Investigacion operativa; Recherche operationnelle; Sistemas de informacion; Analyse economique; Planificacion de la explotacion; Necesidades de informacion; Prise de decision; Systeme d'information; Concurrence economique; Managementinformationssystem (mis); Entscheidungsunterstntzungssystem (eus); Competencia economica

Language

German

ISBN

3-928332-98-8

Translated Title

Instrumente der Strategischen Planung im unternehmensnbergreifenden Fnhrungsinformationssystem - Das McKinsey-Portfolio -

Corporate Author

Bonn Univ. (Germany). Inst. fuer Landwirtschaftliche Betriebslehre

In AGRIS since: 2002-08-15

Format: AGRIS AP

Data Provider

This bibliographic record has been provided by ZB MED Nutrition. Environment. Agriculture

Discover this data provider's collection in AGRIS

Lookup at Google Scholar

If you notice any incorrect information relating to this record, please contact us at [email protected]

FAO AGRIS - International System for Agricultural Science and Technology

Share

[Instruments of strategic planning in an executive information system constructed for a whole branch - The McKinsey-Portfolio]

AGROVOC Keywords

Bibliographic information