Marketing agencies and the economics of market segmentation [sheep meats; New Zealand; model; prices]

Martin, S.K.; Zwart, A.C.

Marketing agencies and the economics of market segmentation [sheep meats; New Zealand; model; prices]

1987

Martin, S.K. | Zwart, A.C. (Lincoln College, Canterbury (New Zealand))

A generalised model of price discrimination without supply control is developed to analyse the implications of optimal segmentation strategies for non-homogeneous products. It is shown that the magnitude of producer returns is dependent on demand and supply conditions, with increases in returns falling as price elasticities of demand and supply increase. The model is applied to the New Zealand sheep meats industry to reveal that returns to producers from market segmentation strategies could be quite low in the long run.

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AGROVOC Keywords

carne discrimination des prix nueva zelandia office de commercialisation ovin ovinos viande

Bibliographic information

Published in

Australian Journal of Agricultural Economics (Australia)

Volume 31 Issue 3 ISSN 0817-8763

Pagination

pp. 242-255

Other Subjects

Modele econometrique; Nouvelle zelande; Fragmentacion del mercado; Modelos econometricos; Discriminacion de precios; Juntas de comercializacion; Segmentation du marche

Language

English

Note

Summary (En)

2 graphs, 4 tables, 20 ref.; Append.

Type

Summary

In AGRIS since: 1995-08-15

Format: AGRIS AP

Data Provider

This bibliographic record has been provided by Commonwealth Scientific and Industrial Research Organisation

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