Marketing agencies and the economics of market segmentation [sheep meats; New Zealand; model; prices]
1987
Martin, S.K. | Zwart, A.C. (Lincoln College, Canterbury (New Zealand))
A generalised model of price discrimination without supply control is developed to analyse the implications of optimal segmentation strategies for non-homogeneous products. It is shown that the magnitude of producer returns is dependent on demand and supply conditions, with increases in returns falling as price elasticities of demand and supply increase. The model is applied to the New Zealand sheep meats industry to reveal that returns to producers from market segmentation strategies could be quite low in the long run.
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