Social marketing
1989
Kotler, Philip | Roberto, Ned
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
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Bibliographic information
Social marketing
Publisher
Free Press, Collier Macmillan
Other Subjects
Social marketing; Behavior modification; Marketing of health services; Behavior therapy
Language
English
Note
Philip Kotler, Eduardo L. Roberto.
Includes bibliographical references (pages 371-389).
Also issued online.
ISBN
0029184614, 9780029184615, 0743238443, 9780743238441
Sub Title
strategies for changing public behavior
Type
Monographic; Bibliography; Text
2024-02-27
2024-12-05
MODS
Data Provider
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