Social marketing
1989
Kotler, Philip | Roberto, Ned
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
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书目信息
Social marketing
出版者 Free Press ; | Collier Macmillan | New York : Free Press ; London : Collier Macmillan, ©1989
出版者
Free Press, Collier Macmillan
其它主题
Behavior therapy; Marketing of health services; Social marketing; Behavior modification
语言
英语
注释
Philip Kotler, Eduardo L. Roberto.
Includes bibliographical references (pages 371-389).
Also issued online.
ISBN
0029184614, 9780029184615, 0743238443, 9780743238441
副标题
strategies for changing public behavior
类型
Text; Monographic; Bibliography
2024-02-27
2025-04-23
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