Social marketing
1989
Kotler, Philip | Roberto, Ned
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.
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Bibliographic information
Publisher Free Press ; | Collier Macmillan | New York : Free Press ; London : Collier Macmillan, ©1989
This bibliographic record has been provided by National Agricultural Library
