A Study on factors influencing farmers and dealers while selecting various brands of pesticides
2017
SEEMA, P. LOKESH, MANOJ P. SAMUEL and
Agrochemicals occupy major share in the agribusiness wing of the agriculture sector. India is the 4th largest producer of agrochemicals globally with 125 technical grade manufactures, 800 formulators, over 145000 distributors (Federation of IndianChambers of Commerce and Industry, 2013). Thus the Indian agrochemicals market is highly fragmented in nature and witnesses fierce competition with largenumber of organized sector players and significant share of spurious pesticides. In this scenario, every company wants to be dynamic in the race. This studywill help the companies to understand the purchasing behaviour of the farmers and dealers in selecting pesticides amongst various brands.
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