A Study on factors influencing farmers and dealers while selecting various brands of pesticides

SEEMA, P. LOKESH, MANOJ P. SAMUEL and

A Study on factors influencing farmers and dealers while selecting various brands of pesticides

2017

SEEMA, P. LOKESH, MANOJ P. SAMUEL and

Agrochemicals occupy major share in theÂ agribusiness wing of the agriculture sector. India isÂ the 4th largest producer of agrochemicals globally withÂ 125 technical grade manufactures, 800 formulators,Â over 145000 distributors (Federation of IndianChambers of Commerce and Industry, 2013). ThusÂ the Indian agrochemicals market is highly fragmentedÂ in nature and witnesses fierce competition with largenumber of organized sector players and significantÂ share of spurious pesticides. In this scenario, everyÂ company wants to be dynamic in the race. This studywill help the companies to understand the purchasingÂ behaviour of the farmers and dealers in selectingÂ pesticides amongst various brands.

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