The effectiveness of generic versus brand advertising for manufactured milk products: the case of yogurt [California; USA].
1982
Hall L. | Foik I.
Bibliographic information
Cornell agricultural economics staff paper - Dept. of Agricultural Economics
Issue
82-4.
Language
English
Note
18 ref. AVAILABILITY: NAL, USDA, Beltsville, Md. 20705 - USA
Type
Journal Article; Non Conventional
Corporate Author
Schweizerisches Bauernsekretariat, Abteilung Produktion und Absatz, Preisberichtstelle, Bern (Switzerland).
2012-11-15
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