Innovation in the market research of food industry comparative analysis of alternative query form market research methods in the example of beer consumers, behaviour studies
2003
Major, A. | Hajdu, I.
The progress of globalization urges the corporate-level exploitation of possibilities given by information technology. Internet could be a "gold mine of information", it can be built in a company's inventory of methods. The same time the effective exploitation of the offered possibilities mean additional challenges, searching for new solutions for marketing and information management.
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