Innovation in the market research of food industry comparative analysis of alternative query form market research methods in the example of beer consumers, behaviour studies

Major, A.; Hajdu, I.

Innovation in the market research of food industry comparative analysis of alternative query form market research methods in the example of beer consumers, behaviour studies

2003

Major, A. | Hajdu, I.

The progress of globalization urges the corporate-level exploitation of possibilities given by information technology. Internet could be a "gold mine of information", it can be built in a company's inventory of methods. The same time the effective exploitation of the offered possibilities mean additional challenges, searching for new solutions for marketing and information management.

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AGROVOC关键词

beers bière cervezas comportamiento del consumidor comportement du consommateur consumer behaviour consumer surveys encuestas al consumidor enquête auprès des consommateurs food industry industria alimentaria industrie alimentaire investigación de mercados market research étude de marché

书目信息

发表于

Elelmezesi Ipar Hungary

卷 5711 ISSN 0013-5909

页码

pp. 343-345

语言

匈牙利

注释

Summaries En, De

翻译的标题

Innovacio az elelmiszergazdasagi piackutatasban

类型

Summary; Bibliography

自何时收录于AGRIS: 2004-08-15

格式: AGRIS AP

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这条记录提供自 National Agricultural Library and Documentation Centre

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Innovation in the market research of food industry comparative analysis of alternative query form market research methods in the example of beer consumers, behaviour studies

2003

AGROVOC关键词

书目信息