Merchandising Strategy for Food Processing Enterprise Adopting to Structural Characteristics of Processed Food Market
2003
Kim, C.H. (Chungnam National University, Daejeon, Republic of Korea)
With the changes in living environment, such as small family, working together for living, demand for leisure, old aging, increase in income. and decrease in birth rate, domestic food demand pattern is changing toward for the factors of high quality, convenience, and functions. processed food products are also expanding their market share to satisfy those factors
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