A Study on Strategies, Success Factor and Types of Allied Brand for Agricultural Products
Jeon, C.G.(Korea Rural Economic Institute, Seoul, Republic of Korea)
The purpose of this study is to propose the effective strategy for allied brand based on analyzing success factors. types and present condition of indifferent and ineffective allied brand. The major findings include types of development and marketing for allied brand, success factors and case studies for brand-making and strategies for allied brand-making.
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