A Study on Strategies, Success Factor and Types of Allied Brand for Agricultural Products
Jeon, C.G.(Korea Rural Economic Institute, Seoul, Republic of Korea)
The purpose of this study is to propose the effective strategy for allied brand based on analyzing success factors. types and present condition of indifferent and ineffective allied brand. The major findings include types of development and marketing for allied brand, success factors and case studies for brand-making and strategies for allied brand-making.
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书目信息
页码
pp. 1-24
其它主题
Brand marketing; Brand design; Brand effect; Allied brand; Brand image; Diseno; 공동브랜드화; Brand naming; 유형
语言
韩国人
注释
Summary(En)
10 tables
20 ref.
翻译的标题
농산물 공동브랜드화 유형과 성공요인 및 발전 방안
类型
Directory
2006-05-15
AGRIS AP
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