Future direction of the Japanese beef market
1991
Baud, S. (Victorian Dept. of Agriculture (Australia))
Developing export market opportunities for Australian beef in Japan were studied during a 40-day staff exchange programme. While considerable opportunities exist, Japan is particularly discerning in the type of beef it will import, which creates a number of challenges for the Australian beef industry. Market promotion remains a major challenge: the inferior image of imported beef in general in Japan and consequent discounted prices it receives appear in many cases unjustified.
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