Effect of marketing mix variables on packed brown rice purchasing behavior of consumers in the Bangkok metropolitan region | ผลของปัจจัยส่วนประสมทางการตลาดต่อพฤติกรรมการซื้อข้าวกล้องบรรจุถุงของผู้บริโภคในกรุงเทพมหานครและปริมณฑล
2015
Apintanapong, M.(University of the Thai Chamber of Commerce, Bangkok (Thailand). School of Science and Technology. Department of Food Business Management) | Chansiriwiriyakul, A.(University of the Thai Chamber of Commerce, Bangkok (Thailand). School of Science and Technology. Department of Food Business Management)
AGROVOC Keywords
Bibliographic information
Agricultural Science Journal
ISSN
0125-0369 | 0125-0507
Pagination
573-576
Other Subjects
Price; Marketing mix; Purchasing decision process; Distribution channel; Packed brown rice; Place; Consumer behavior; Purchasing behavior; Buying behavior
Language
Thai
Note
Summaries (En, Th)
Type
Summary; Non-Conventional
Corporate Author
The Agricultural Science Society of Thailand under the Patronage of His Majesty the King, Bangkok (Thailand)
2024-06-26
AGRIS AP
Data Provider
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