Consumer satisfaction on marketing mix aspects of processed longan products in Donpao longan large scale community enterprise group, Mae Wang district, Chiang Mai province | ความพึงพอใจของผู้บริโภคต่อลักษณะส่วนประสมทางการตลาดผลิตภัณฑ์ลำไยแปรรูปในกลุ่มวิสาหกิจชุมชนแปลงใหญ่ลำไยดอนเปา อำเภอแม่วาง จังหวัดเชียงใหม่
2023
Patcharin Supapunt(Maejo University, Chiang Mai (Thailand). Faculty of Economics. Department of Agricultural Economics and Environment) | Patcharee Intanoo(Maejo University, Chiang Mai (Thailand). Faculty of Sciences. Department of Industrial Chemistry Innovation) | Pinrut Jaikampun(Maejo University, Chiang Mai (Thailand). Faculty of Economics. Department of Applied Economics) | Udomluck Thampanya(Maejo University, Chiang Mai (Thailand))
AGROVOC Keywords
Bibliographic information
Pagination
483-498
Other Subjects
Large scale community enterprise group; Processed longans; Chip longan; Satisfaction; Longan chili paste; Attributes; Marketing mix; Longan seasoning mixed with fish meat; Dried longan; Promotion; Place; Chiang mai province; Original longan seasoning
Language
Thai
Note
Summaries (En, Th)
Type
Summary; Non-Conventional
Corporate Author
Khon Kaen University, Khon Kaen (Thailand). Faculty of Agriculture
2024-09-23
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