Papers on mycobacteria in food, feed and water, published between 1945 and 2010 and indexed in the database Web of Science (Thomson Reuters), were ranked according to authors, institutions, countries and source titles. The total number of papers on mycobacteria and food, and mycobacteria and water were 1,486 and 1,419, respectively. More than 40% of papers have been published in the last five years. In addition to publications in peer reviewed journals the archives of ProMED-mail and the Rapid Alert System for Food and Feed of the European Union were also searched. It is evident that much attention is being paid to mycobacteria in food, feed and water as they likely pose a public health risk.

To foster their competitive advantage, food firms pay an increasing attention to strategies that tend to distinguish their products from the ones supplied by their competitors, dedicating to this task most of their resources, knowledge and creativity. In such a framework, also the resource water, often seen as an homogenous product, is more and more utilized in the advertisement as an element that increases the quality of the final good. This paper aims at building a model that can explain the observed behaviour in the different food industries and that can give some insights about the future perspectives of the utilization of the water as a differentiation factor. To reach this goal, first we present a survey of the commercials of specific food industries (beverages, pasta, bread, fresh produce), in which the contribute of water to the product is shown. On the basis of empirical evidence, we argue that the propensity to use water as an element of differentiation is greater when greater are the degrees of technological knowledge, the consumers' perceptions, and the importance of the differentiation strategy in that specific industry. Since we expect that these three factors will increase over time, we also conclude that it is rational to experiment a generalized increase of the utilization of water in the commercials of food products. We also recommend to extend the analysis testing the results using a quantitative approach | Per effetto dell'aumento della competizione sui mercati nazionali e internazionali, l'industria alimentare è spinta a dedicare una crescente attenzione alle strategie di differenziazione. A tal fine, essa impiega gran parte delle risorse, delle conoscenze e della creatività a disposizione. In un tale contesto, anche l'acqua, una risorsa spesso interpretata come bene altamente omogeneo, risulta sempre più utilizzata nelle campagne promozionali dei prodotti alimentari per spiegare la maggiore qualità degli stessi. Il presente contributo ha l'intento di costruire un modello esplicativo di questi comportamenti tale da offrire, al contempo, indicazioni prospettiche circa il ruolo dell'acqua come elemento di differenziazione. Analizzando le pubblicità di alcuni specifici prodotti (bevande, pasta, pane, ortofrutta fresca), si argomenta che la propensione all'utilizzo dell'acqua come fattore di differenziazione in un determinato comparto alimentare è direttamente proporzionale al livello delle conoscenze tecnologiche, alla percezione del consumatore e alla rilevanza della strategia di differenziazione in quello stesso comparto. Considerando che, nel tempo, ciascuna delle tre determinanti è destinata a sperimentare un trend positivo, è lecito attendersi anche un crescente riferimento al contributo della risorsa acqua all'interno dei messaggi pubblicitari. L'impostazione prevalentemente teorica del presente contributo induce a considerare particolarmente interessante l'ipotesi di testare i risultati mediante un approccio prettamente quantitativo

Strong acidic electrolyzed water (SAcEW) is generated by using a diaphragm type electrolytic cell and adding a small amount of salt solution to the tap water. The acidity of this water causes chloride ions, as the major factor in sterilization process, to form hypochlorous acid. Therefore, it is said that the sterilization time with SAcEW is shorter than with sodium hypochlorite generally used for food sterilization. After being registered as a food additive (2002) in Japan, SAcEW began to be used for washing food in food processing facilities in order to improve the food sterilization level. In this research, the possibility of an enhanced sterilization effect of SAcEW generated by a water electrolyzer was evaluated by adding physical washing methods (ultrasonic, stream overflow, bubbling) and pre-washing with strong alkaline electrolyzed water (SAlEW) which is generated at the same time. As a result, the combination with pre-washing with SAlEW was found to be less effective than washing with SAcEW only when comparing the same washing time. As for the supplementation of physical washing methods, the stream type was found most effective. In addition, comparison between the sodium hypochlorite treatments (200 mg/L, soaked for 5 minutes) recommended by the Japanese Ministry of Health, Labor and Welfare for raw food materials and the SAcEW treatment for 10-30 seconds suggested equivalent sterilization effects on raw food materials.

To evaluate the base line levels of potentially toxic and essential trace metals namely, Cd, Ph, Cr, Mn, Ni, Cu and Zn in water, locally grown vegetables, cereals and vegetable ghee-oil samples of a highly industrial city Gujranwala have been measured after wet digestion by employing AAS technique. Sampling was made from selected sites in and around the city over a period of three months. The concentration of Mn, Ni, Zn, Cu and Pb was found significantly higher in vegetables ranging from 3-63, 2-81, 5-92, 7- 70 and 6-60 ppm respectively. Nickel and Cu concentration was found higher in cereals whereas, Cd was found at ppb level in all variety of samples studied. Tap water, vegetable ghee-oil have recorded lower concentration of these metals. Vegetables collected from urban area have shown elevated level of contamination than those of taken from canal irrigated farms. The overall level of trace metals with few exceptions of vegetable samples was found within the permissible limits fixed by WHO. The analytical method was checked by applying on SRM of wheat and spinach. The results were found in agreement with the certified values within experimental error. The major polluting sources of the city such as automobile, man made activities, soil and road dust, metallic corrosion and industrial activities have been indicated. The environmental impacts of pollutants on water and food quality of an industrial and non-industrial city are briefly discussed in the light of their adverse effects on human health.