An Essay on Green Marketing Strategy for Agricultural Products
Kim, H.(Dankook University, Seoul, Republic of Korea)
Many strategies are being driven forward from the concept of consumer orientation in agricultural products marketing, and green marketing is one of them. Green marketing focuses on food safety, healthful commodity and environmental preservation. The main standpoints and central strategies are products and society orientations, and product and promotion ones.
Mostrar más [+] Menos [-]Palabras clave de AGROVOC
Información bibliográfica
Este registro bibliográfico ha sido proporcionado por Korea Agricultural Science Digital Library