An Essay on Green Marketing Strategy for Agricultural Products
Kim, H.(Dankook University, Seoul, Republic of Korea)
Many strategies are being driven forward from the concept of consumer orientation in agricultural products marketing, and green marketing is one of them. Green marketing focuses on food safety, healthful commodity and environmental preservation. The main standpoints and central strategies are products and society orientations, and product and promotion ones.
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书目信息
页码
pp. 25-42
其它主题
Tecnicas de mercadeo; 그린 마케팅; Environmental preservation; Marketing strategy; Preservacion; Green marketing
语言
韩国人
注释
Summary(En)
7 tables
1ill., 23 ref.
翻译的标题
농산물의 그린 마케팅 전략 도입을 위한 시론(試論)
类型
Directory
2006-05-15
AGRIS AP
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