An Essay on Green Marketing Strategy for Agricultural Products
Kim, H.(Dankook University, Seoul, Republic of Korea)
Many strategies are being driven forward from the concept of consumer orientation in agricultural products marketing, and green marketing is one of them. Green marketing focuses on food safety, healthful commodity and environmental preservation. The main standpoints and central strategies are products and society orientations, and product and promotion ones.
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书目信息
Korean Journal Food Marketing Economics
卷
21
期
1
ISSN
1598-9925
页码
pp. 25-42
其它主题
Preservacion; Marketing strategy; Green marketing; Tecnicas de mercadeo; Environmental preservation; 그린 마케팅
语言
注释
Summary(En)
7 tables
1ill., 23 ref.
翻译的标题
농산물의 그린 마케팅 전략 도입을 위한 시론(試論)
类型
Directory
2006-05-15
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